{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"In 10 Wochen wird in Deutschland neu gewählt, doch wer wird für die kommenden 4 Jahre die Regierungsverantwortung übernehmen? Nie war Social Media so relevant wie in diesem Bundestagswahlkampf. Die Parteien und ihre Spitzenkandidaten müssen in diesem Jahr – nicht zuletzt aufgrund von Corona und Social Distancing – bei ihrem Social-Media-Auftritt glänzen. Damit zählt die Wahl zu den Social-Media-Trendthemen des Jahres.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Doch wie sieht die Realität aus? ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Wie relevant sind die Social-Media-Kanäle der Spitzenkandidaten der drei großen Parteien CDU, SPD und Bündnis90/Die Grünen wirklich?","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Die Grünen und Annalena Baerbock haben die Nase vorn","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Die Grünen-Kanzlerkandidatin ","nodeType":"text"},{"data":{},"marks":[{"type":"bold"}],"value":"Annalena Baerbock","nodeType":"text"},{"data":{},"marks":[],"value":" machte in den vergangenen Wochen vor allem aufgrund des vermeintlichen Plagiats-Vorwurfs an ihrem Buch „Jetzt – Wie wir unser Land erneuern“ Schlagzeilen. ","nodeType":"text"},{"data":{},"marks":[{"type":"underline"}],"value":"Seitdem war es auf den Social-Media-Kanälen der Politikerin etwas ruhiger geworden","nodeType":"text"},{"data":{},"marks":[],"value":"; ein Statement zu den Vorwürfen via Social Media gibt es von ihr nicht. Auch ihre Posting-Frequenz auf ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Instagram","nodeType":"text"},{"data":{},"marks":[],"value":" hat etwas abgenommen, so postete sie nach dem 2. Juli ca. zwei Wochen lang gar nicht. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Den Follower-Zahlen hat das aber nur teilweise Abbruch getan. 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Vor allem bei ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Instagram","nodeType":"text"},{"data":{},"marks":[],"value":" ist die Zahl der Abonnenten deutlich höher (Die Grünen: 174.000, CDU: 94.600, SPD: 66.700; ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"Stand: 14.07.2021","nodeType":"text"},{"data":{},"marks":[],"value":"). ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}